Finding something you are passionate about is a fulfilling and exciting adventure, we all want to wake up every morning excited to get to work doing something we love. The best thing about embarking in a career as the owner of a lash tech business is that lash extensions are incredibly trendy and only getting hotter.
If you have already completed your lash training in Wadebridge and are ready to get started on the next step in your journey, you’re in the right place, let’s talk about the ins and outs of starting your own business in the lash tech industry.
Here are a few steps to point you in the right direction.
Know Your Competitors
One incredibly important part of starting your own business is to always make sure you do your research on the beauty industry in your area. If you are looking to start a new business odds are that you are going to want to do some digging and see what the local competition is like.
You don’t want to be starting a lash tech business on a high street filled with other lash studios. One thing to keep in mind after you have finished your lash training in Wadebridge and are ready to start your own business is that you are going to be a newcomer in an already booming industry.
The last thing you want is to start up in an area that is already filled to the brim with reputable lash techs rather than setting up ship in an area that is lacking and would be full of excited new clients.
Register Your Business
You are ready to start your business, just like your local lash training in Wadebridge you have found a prime location and are ready to get going but don’t forget the legalities. It wouldn’t exactly be the best case scenario if you started up a new business but forgot to get your licence and business insurance. You might be eager and that is great! But make sure to dot all the i’s and cross all the t’s in order and ensure that your business is ready to get up and running from a legal standpoint.
Develop a Clientele
The most important part of any business is the customers that keep it going. Developing a list of regular clients can seem like a daunting and difficult task but in all reality, once someone has received quality service from a professional in the beauty industry that exceeded expectations, they are sure to not only come back but also bring their friends along.
Here at your local studio for lash training in Wadebridge, we know how important a solid clientele is and there are multiple ways to start developing yours.
One thing you might consider is offering discounted or even free services to friends and family, once they get your work out on social media and people have seen the beautiful job you can do you are sure to gather more interest.
Speaking of social media, that takes us into the next step on your journey.
Build Your Brand
Nothing can sway a potential client from coming to visit your business like a poorly put together brand.
In the beauty industry especially, presentation is key.
You want to make sure that you have a consistent and aesthetically pleasing brand to attract prospects and turn them into clients. Your brand will include everything from your logo, colour pallets, fonts, tone of voice and everything else in between. If you were in the market for a new lash tech, you wouldn’t choose the one that looks like they put little to no effort into their online presence, why would anyone else?
You’ve Got This
Congratulations on completing your lash training in Wadebridge, you’ve made it this far and now you’re ready to set off on the crazy, exciting new adventure that awaits! If you have any questions regarding lash extensions or you have not yet taken the training course, feel free to reach out.